What
is Morale, Welfare and Recreation (MWR)?
Today’s MWR mission is to honor the Soldiers who
protect our freedom by providing them and their families
with the same quality of life given to the society they
are pledged to defend. The MWR employees at Fort Lewis
are dedicated to providing support and leisure services
as outstanding as the people they serve. In striving to
deliver the highest quality programs and services –
from sports, recreation, and entertainment to child and
youth programs – MWR partners with community sponsors.
The generous support of our sponsors gives Soldiers a
much-needed balance of work and play.
MWR
programs fall into the seven categories
Family – Army Community Service
and Child and Youth Services Fitness
– Sports and Fitness Centers, Army Sports and
the World Class Athlete Program Flavorful
– Dining and Nightlife Friendly
– Lodging, Better Opportunities for Single
Soldiers (BOSS) and Community Recreation Centers Fabulous
– Army Entertainment: Concerts and Talent Shows,
Holiday Events Fun –
Golf Course, Bowl Arena, Northwest Adventure Center
and Information, Tickets and Tours Fulfilling –
Arts and Crafts, Automotive Skills Development Center,
Library System
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What
is Commercial Sponsorship?
Increase your company’s awareness and sales by targeting
the military market. Fort Lewis offers an array
of sponsorship and advertising opportunities that reach over
200,000 active duty military, reservists, DoD
civilians, retirees and family members.
Gain advertising exposure through pre-event publicity, as
well as on-site banner and product displays.
Sponsorship is a great way to launch new products by offering
samples at major events and establishing
brand preference among the military community. Customized
sponsorship packages are available for your
unique needs.
Opportunities
include sporting events (Triple Threat Triathlon), social
events (Team Lewis), youth activities
(Kids’ Fest and Teen Fest) and family activities (Country
Fair with the Duck Derby). Post-wide activities
include Armed Forces Day, which draws approximately 40,000
people each year, and Freedom Fest, with
attendance averaging 60,000. Annually, the Rent-A-Santa program
is conducted, which provides the
opportunity for your product to be taken into family housing,
units and offices all over the installation.
Advantages to the Sponsor
Direct
access to a hard-to-reach military market
Heightened
visibility and awareness, creating company and logo
recognition
